It Was Probably Inevitable, But Matthew McConaughey’s Lincoln Ads Got “True Detectived”

Rust Cohle takes over Matthew McConaughey's Lincoln car ads, bringing them to a very dark place.

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Complex Original

Image via Complex Original

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Rust Cohle can be such a downer, even when selling luxury cars.

The contemplative Lincoln car ads starring Matthew McConaughey were ripe for parody the moment they were released, and last night Conan O’Brien finally took the bait.

Introducing some classic McConaughey lines from True Detective, Lincoln cars now seem to be synonymous with sad, disturbing musings on the meaning of life. This is probably not the best look if you’re trying to encourage people to spend thousands of dollars on your cars using the tagline "Walking Hand-in-Hand to Extinction."

[via Gawker]

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