Apple legend Jony Ive is currently curating an auction with designer Marc Newson for Bono's AIDs charity, Project (RED). The collection will be sold at Sotheby's in New York, and will feature a bunch of cool things you can't afford like gold-plated Apple earpods for $20,000 to $25,000, and a Steinway & Sons red and white parlor grand piano for $150,000 to $200,000.
Ive and Newson paid a visit to Charlie Rose on "CBS This Morning" to talk about the auction and some of their inspirations behind designing some of their most celebrated products. For a moment, Ive took the time to discuss what he learned from designing with the late Steve Jobs, and the importance of thinking about all elements, like the packaging of the product:
Yeah, I think it's just part of a much broader picture. And so I think at the highest level, it's to try and make something great. The only way you can do that is to care, you know, to an extraordinary level. And I think many things then testify to that, whether it's how you finish the inside of something, how it's assembled, right away through to how you try to communicate its value and how you package it. But I think certainly one of the things we feel strongly about at Apple is, you know, that commitment to care and to trying to make the very best product that we can.
The video from the show isn't up yet, but until then, enjoy this video of a 90s Jony Ive (with hair) talking about how computers can be sexy.
[via Business Insider]
