"L.A. Noire" Launch Trailer Re-Defines "Launch"

We're still a week away, but Rockstar just wants to remind you what's dropping on May 17.

Rockstar Games is clearly so excited about launching L.A. Noire next week that they're busting off a bit early. Today they released the "launch trailer," giving a few new looks at the atmosphere and characters that gamers will be encountering as they roam 1940s Los Angeles. Nice to see Jimmy Barrett from Mad Men Season 1 in there—should make the guy playing main character Cole Phelps (Aaron Staton, who also plays Ken Cosgrove on Mad Men) feel a bit more comfortable. The many lurid cases of L.A. Noire land on your desk Tuesday, May 17.

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