Though Logic’s next studio album will likely be his last, the 27-year-old artist has reassured fans he isn’t abandoning his music career. He just intends to play a different role.
On Thursday, Logic revealed a part of those plans with the official announcement and launch of his label, Elysium Records.
"Elysium was created mainly because I don't trust anybody else with the precious cargo that is my family," he explained in a YouTube video. "I wanted to create a place where they can feel free and literally do whatever they want because this is so much more than just music. It really is a family, you know? So many people that support me are gonna support these artists."
Elysium’s artist roster includes Logic’s wife, Jessica Andrea; John Lindahl; Damian Lemar Hudson; and Big Lenbo, whose debut project Strange Days (due July 3) will mark the label’s first release.
"What we’re all here to represent is following your dreams," said Logic, who founded Elysium alongside Chris Zarou. "Because each and every artist that was here didn’t have anything handed to them, and that’s why I’m so happy I’ve been put in a position where I can shed light on these people."
The label launch comes nearly two months after Logic released his chart-topping studio album Everybody, featuring Killer Mike, Chuck D, and Juicy J. The follow-up album will reportedly be his final release; however, Logic insists it will be one for the books.
"I’m going to do something that has not been done in hip-hop before, and I mean that conceptually as well… it’s the quadraptriology," he told Genius. "If they’re putting on the next one, it must live in that Incredible True Story universe, and it’s going to be a story to end all stories, including my own."
