There's a long history of patronage in the worlds of art and music. Now, with sources of income for music and artists shaky at best, patronage is looking more and more like the most attractive option. Legendary hip-hop producer and rapper Swizz Beatz recently launched a new art fair with rum brand BACARDÍ called No Commission, with the aim being to showcase and sell the work of both emerging end established visual artists with, as the name suggests, 100% of the profits going directly to the artists. They already touched down in Miami and then Swizz's home turf in the South Bronx, and now it's coming to London.
"Our theme for No Commission: London is 'Juxtaposition' and celebrates the journey from street art to fine art. Visitors will experience art and music, street art and fine art, street culture and high culture, a bit of grit, a bit of glamour," Swizz explained. "It's great to be in the UK. London in particular has a strong connection with graffiti and contemporary art. But it doesn't stop here. We want to take No Commission around the world!"
Zara Mirza, Head of Creative Excellence at Bacardi added, "This isn't just about slapping a logo on an event. This is about creating a global movement and cultural experience that artists and fans genuinely want to be part of. We don't just bring the music and the cocktails. BACARDÍ provides the platform for artists and lifts the night-time experience, taking it to a whole other level."
The Dean Collection X BACARDÍ present No Commission: London 8-10 December 2016 at The Arches in Southwark, London (Ewer Street entrance, SE1 0NR, off Union St.). Tickets are free but limited. Head to here for more info. Visitors must be 18 years of age or older.
