Ja Rule has had a career full of highs and lows and the rapper reminds us life can change in an instant in his hilarious new commercial for Foot Locker.
In honor of the store's fifth annual Week of Greatness, Ja Rule comes through as an example of greatness since the rapper was definitely on top of the world during the early aughts. Of course, the rapper has also seen the downside of fame and takes a moment to bestow some personal advice to the other guys in the commercial.
"You know fellas, you can't take sustained greatness like that for granted. So hard to achieve. Once you find greatness you hold onto it," Ja says, dropping words of wisdom. "I mean, you can lose it just like that. One minute, you're on top of the world. The next, it's all different."
In a sudden twist, it turns out the guys in the car are actually Ja's customers who he is driving around a la Uber/Lyft via his own "Ja Ride." Evidently the guys were just looking for a chill ride after picking up some new items from Foot Locker, but they got a lot more greatness than they bargained for.
Like any responsible driver, Ja Rule asks his customers to give him a five-star rating. Pretty much the only thing he forgot to add is that he's always there when you call and always on time. Watch the commercial above look for new releases to drop every day for a week during Foot Locker's Week of Greatness beginning Nov. 19.
