Premiere: Watch Hey!Zeus.i's Video For "This Or That"

Breaking out of the formulaic stereotype that socially conscious rap has been labeled with has been an ongoing struggle for the movement here in UK. But there's always a reason that the sound has prevailed, and tracks such as "This Or That", from long-serving emcee and producer Hey!Zeus.i, is an example of the benchmark to which many of the young bucks aspire. With some hard-hitting drum loops and electric guitars brought on by the project's producer, Blue Daisy, "This Or That" delivers a well-crafted lead single from his new self-titled EP, which is out right now on Par Excellence. Offering a 'red pill or blue pill' scenario throughout the four-minute outing, Hey!Zeus.i uncovers the truth and lies masked by what many call 'Babylon' with an astounding smack in the face of reality. Watch the haunting video exclusively above.