No UK-based, online interview series has impacted the urban music scene like Not For The Radio. Hosted regularly on YouTube, this latest 'net sensation aims to get to the nitty-gritty of all the important info that, you, the people want to know about some of your favourite entertainers. And, there is nowhere to hide: rappers, actors, and comedians are often put on the spot with hard-tasked questions that your average journo would be weary to ask over the blower. It's straight to the point. No pussy-footing around—and that's what makes it so appealing. NFTR, based in London, is fronted by three familiar faces: MTV and BBC presenter Duane Jones, Face4Music's Chams, and Posty from GRM Daily. Collectively, they boast over thirty years in the industry so they know a thing or two about running successful brands, but this one has the potential to even best their biggest gigs to date.

From Lethal Bizzle discussing the zeros in his bank to Wiley waxing about his turbulent relationship with Dizzee, Not For The Radio's always insightful, always humorous Q&A sessions have become the talk of many a town with a loyal following that just keeps on growing. And with millions of views now locked in the vault, it's no wonder they're being likened to The Breakfast Clubthe big dawgs over in NYC. Complex meets Duane, Chams, and Posty to discuss their careers leading up to this new phenomenon.

Interviews by Joseph 'JP' Patterson
Photography: Gogo Mbanu