Premiere: Watch Young Fathers' "Shame" Video

The triumphant, standout single gets an interesting video.

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Complex Original

Image via Complex Original

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Scottish trio Young Fathers' new album, White Men Are Black Men Too, dropped earlier this week, the follow-up to their debut album, Dead, which helped them win last year's Mercury Prize. To celebrate its release, they've unleashed the visuals for the standout track, "Shame," directed by Jeremy ColeIn the new video, a bloodied teen with an aggressive haircut goes for a run and then dances cathartically against a gray, semi-rural background. Or something. Just go with it.

"At first listen, I considered 'Shame' as a strong, dance-along pop track but with every repeated listen, the track started to sound more sinister and haunting, but you still wanted to dance along to it," Cole told Complex over email. "My intent with the video was to create a piece that reflected the poignancy of the lyrics and the intensity of the music - while at the same time bringing conversation and question about perception."

You can grab White Men Are Black Men Too on iTunes now or stream it over at Noisey. Catch Young Fathers on tour, dates below:

Apr 09 Boston, MA - Great Scott

Apr 10 Brooklyn, NY - Music Hall Of Williamsburg

Apr 11 Philadelphia, PA - Boot & Saddle

Apr 12 Washington, DC - Rock N Roll Hotel

Apr 14 Raleigh, NC - Kings

Apr 15 Atlanta, GA - Masquerade (Hell Stage)

Apr 16 New Orleans, LA - Republic

Apr 17 Houston, TX - Fitzgeralds

Apr 18 Dallas, TX - Trees

Apr 19 Austin, TX - Parish

Apr 21 Phoenix, AZ – Pub Rock

Apr 22 San Diego, CA - Casbah

Apr 24 Los Angeles, CA – The Echo

Apr 25 San Francisco, CA – The Independent

Apr 29 Portland, OR - Holocene

Apr 30 Vancouver, BC - Fortune Sound Club

May 01 Victoria, BC - Distrikt

May 02 Seattle, WA - Neumos

May 05 Boise, ID - Neurolux

May 06 Salt Lake City, UT - Urban Lounge

May 07 Denver, CO - Larimer Lounge

May 08 Lincoln, NE - Vega

May 09 Minneapolis, MN - 7th St Entry

May 10 Chicago, IL - Lincoln Hall

May 13 St. Louis, MO - Firebird

May 14 Nashville, TN - Exit In

May 15- May 17 Gulf Shores, AL - Hangout Fest

May 20 Glasgow, UK - Glasgow Art School

May 21 Newcastle, UK - Riverside Club

May 22 Leeds, UK - Brudenell Social Club

May 23 Galloway, UK - Knockengorroch

May 25 Manchester, UK - Gorilla

May 26 Nottingham, UK - Rescue Rooms

May 27 Cardiff, UK - Clwb Ifrd Bach

May 28 London, UK - Koko

May 29 Brighton, UK - The Haunt

May 31 Southampton, UK - Engine Rooms

Jun 1 Glaucester, UK - Guildhall

Jun 2 Oxford, UK - Academy 2

Jun 3 Birmingham, UK - Hare & Hounds

Jun 4 Stoke-on-Trent, UK - Sugarmill

Jun 5 Norwich, UK Arts Centre

Jun 6 Sheffield, UK - 02 Academy 2

Jun 7 Liverpool, UK - Kazimier

Jun 9 Edinburgh, UK - Centre Hall

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