Premiere: Watch HEL's "CURSE" Video

Welcome to HEL!

Who knew Sweden had such a lively underground rap scene? Notably, the EU state has given us Yung Lean & The Sad Boys, with their normcore swag and far-out lyrical content—​but we think we're just about ready to receive the country's latest lyrically-gifted bunch. HEL—​John Lazy, Pape and Lo—​are a triple-threat of rhymesmiths, producers, and visual artists who were united in high school by their penchant for all things hip-hop. Now, the aim is to take their dirty south-influenced trippy beats, and bars—​containing endless chat of drink, drugs, and booty—to the world. Following the release of HEL's Thirsty EP back in July, today they give Complex UK the first look of their psychedelic, ritualistic visuals for "CURSE", one of the set's more memorable cuts. Check it out, after the jump.

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