Noah "40" Shebib Participates in "Multiple Sclerosis Week" Digital Campaign

Now showing on three huge electronic billboards in Times Square.

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Complex Original

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Producer Noah "40" Shebib, best known for his exceptional work with Drake, was diagnosed with Multiple Sclerosis when he was 22 years old. Now 28, 40 is participating in a digital campaign for Multiple Sclerosis Week, which will run starting today through March 17. The campaign is being promoted on three huge, electronic billboards in New York City's Times Square, and is running "to show how the neurological disease destroys connections, pulls people apart from their lives, and makes for a division between the mind and body."

Watch the CNN segment below with 40, which takes a look back at the time of his diagnosis, and how he is living with the disease. For more information, visit the National MS Society website.

[via Hip-Hop Wired]

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