After shaking rumors of filing for bankruptcy and airing their first-ever commercial during the NCAA championship game, Jay-Z's clothing brand, Rocawear, has announced a business partnership with the famed New York Yankees.
Details of the partnership have yet to be revealed, but Executive Vice President of Marketing at Iconix Brand Group Jameel Spencer explained how the pairing came about:
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Can't say we didn't see this coming.
[via HipHop-N-More]