REWIND OF AIR MAX
THERE WAS A REVOLUTION BEFORE THE REVOLUTION
The Nike Air Max has many stories to tell. It is the rare sneaker beloved by both hardcore aficionados and civilians who just need a good running shoe. The Air Max has touched down on sidewalks, roads and trails all over the world, and has been the finishing touch on outfits ranging from jeans and a T-shirt to awards ceremony tuxedos. So it is only fitting that we here allow the Air Max to tell a story seldom heard: its own. Yes, the Air Max was once just a twinkle in the eye of a team of inventors and marketers at Nike. Its path to global dominance is measured in moments that have significance beyond just the development of the Air Max itself—this shoe established the foundation for all sneaker technology to come, and set Nike on the course to become what it is today. So it is now time to bow down to the Air Max, and give the floor to this venerable sneaker.